Quality Soft Coolers
THE Original • Since 1986

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or Order by Phone 1-800-969-4583
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SoftCoolers, a division of Horizons LTD, has been bringing you top quality soft coolers since 1986. We are known for our outstanding service, top of the line products and the best service you'll find anywhere. We are THE original makers of soft coolers.

Why are our coolers different?

  • They are American made with pride by Americans - everything, right down to the zippers!
  • We offer a lifetime leak proof guarantee
  • We are the original soft cooler
  • We have manufactured and sold our coolers for almost 25 years
  • We are the #1 cooler in the boating and aviation industry
  • Our coolers are sold at dozens of boat and air shows around the world
  • Our fusion welded liner will not cold crack down to 52 below zero
  • In addition to the main liner there are two additional sweat liners surrounding the insulation so our soft coolers do not sweat




Made in the USA

US FlagOur soft coolers are made in the USA! When you're comparing products be sure to ask where the other guys coolers are made. Beware of imitation coolers! Call us for details. 1-800-969-4583

Best Warranty

We doubt you'll find a stronger warranty. We know we offer the best soft-sided coolers thus we have no problem standing behind our products with pride.

Our Products

SoftCoolers is one of our more popular product lines! The versatile bags can be customized with your company or event logo upon request.

We take great pride in our reputation for bringing you unique quality products and excellent value. We concentrate on that personal touch you used to find at your corner hardware store or boat supply.

Our continued success is based on our strong growing relationships with our customers, suppliers and sales people.

We manufacture our coolers in the USA and back them with a strong warranty.

Don't see what you're looking for on our SoftCoolers site? Give us a call and we'll check our extensive inventory to find the perfect product to meet your needs.

We hope you'll like our selection!


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Soft Cooler Favorites

We apologize for the inconvenience, but due to machine failure,
we are temporarily unable to embroider on coolers at this time.
All orders placed with embroidery before 7/29/15 will be completed as ordered.

9-Pak Soft Cooler
More info: 9-Pak Soft Cooler
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More info: 12-Pak Soft Cooler

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18-Pak SoftCooler 

18-Pak Soft Cooler

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24-Pak SoftCooler 

24-Pak Soft Cooler

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Due to higher-than-normal Christmas shopping (THANK YOU!) we are currently out of stock on the following color for the 24-Pak: Navy
If you would like to back-order those colors please let us know by commenting in the box provided during checkout.

Backpack SoftCooler 

Back Pak Soft Cooler

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36-Pak SoftCooler 

36-Pak Soft Cooler

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Wine SoftCooler 

Wine Soft Cooler

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